You can’t fix what you can’t see.
What’s above the surface is manageable. Critical Factors identifies the invisible structural conditions holding your company back — and builds the operating architecture to remove them. It defines who does what by when, and holds them to it in real time.
If any one of these is broken, nothing else matters. All four are assessed in the Structural Exposure Diagnostic.
The Critical Factors Management System was developed across three decades of direct work inside companies from startup to $100M. Not theory. Not observation. Thirty years of diagnosing structural conditions from inside the machine.
Most companies don’t fail from lack of effort. They stall from structural conditions that effort alone cannot resolve — unclear authority, misaligned execution, strategic direction that lives only in the owner’s head, and financial signals that obscure rather than illuminate.
Critical Factors doesn’t consult. It diagnoses, prescribes, and builds — leaving behind a self-correcting operating system that runs without depending on us, or on you. The result is optimal sustainable increase in profitability and a company worth significantly more when the time comes.
Every member of the organization knows the objective — what it is, how it is measured, and what success looks like.
The structural conditions that determine whether the goal is achievable are identified, named, and made visible.
Ownership of each critical factor is assigned explicitly — who does what by when, with no ambiguity about authority or responsibility.
The Critical Factors Operating System monitors performance in real time. Customizable dashboards provide you with the information you need — and want — at a glance. Nothing is reported manually. Everything is visible.
When performance deviates, the system surfaces it immediately. Course corrections happen on time — not after the damage compounds.
“A doctor who prescribes without diagnosing would be guilty of malpractice. A business adviser should be held to the same standard.”
— David G. Kinney“Everything still runs through me and I can’t figure out why.”
“We keep growing but our margins keep shrinking.”
“The same problems keep coming back no matter what we do.”
“I can’t get my team to execute without me in the room.”
“We’re doing more volume and making less money.”
“I know something is structurally wrong. I just can’t name it.”
Thirteen questions. Fifteen minutes. Within 48 hours, a written report that identifies exactly what structural conditions are governing your company’s performance — no consulting, no recommendations, no ongoing obligation.
This is not a report you receive. It is a threshold you cross. The diagnostic is the door. Behind it is a complete system. How far you go is entirely yours to decide.
Findings only. Zero recommendations. Zero consulting. What you do with the clarity is your decision.
The diagnostic tells you what is costing you. The Blueprint tells you how to stop paying it.
Is your strategic objective documented, measurable, and embedded in how your organization actually makes decisions?
Where is decision authority real versus symbolic? Where does it break down, and what does that cost you daily?
Are your people executing against the strategy, or against whatever seems most urgent on any given day?
Are your financial signals telling you what is actually happening — or only what the aggregate numbers allow you to see?
Secure payment · Intake follows confirmation · 48-hour delivery
Every engagement follows the same sequence: diagnosis before prescription, prescription before implementation. We never skip steps. Each phase creates the demand for the next. Nothing is assumed beyond what you authorize.
Four foundational domains. Findings only. Delivered in writing within 48 hours. No recommendations. No consulting. Structural clarity only.
$1,500Prescriptive roadmap for the four domains surfaced in the diagnostic. What to build, in what order, owned by whom. No ambiguity.
$3,500All ten structural domains assessed. A complete map of the entire organization — every fracture, every compounding condition. Findings only.
$7,500Prescriptive roadmap for all ten structural domains. A custom-built operating architecture for the entire organization. No open questions.
$15,000–$20,000Done-for-you. Your company built inside the Critical Factors Operating System, configured to your specific structure, and handed back to you live. Your team executes. The system holds them accountable.
$25,000–$50,000Clients who have completed The Critical Factors Blueprint may apply that fee toward The Critical Factors Operating System.
Ongoing structural oversight as the company grows. The system stays calibrated. The owner stays focused on what only the owner can do.
$2,500–$5,000/month“The systematic approach and process allowed us a way of bringing out everyone’s unique and hidden talents. I am glad to have worked with David. He has helped us to create a clear and unified Vision for executing optimal profitability.”
Whether you’re evaluating the diagnostic for your own company or exploring it as a service you can bring to your clients — the next step is…
Thirteen questions. Fifteen minutes. Within 48 hours, a written Structural Exposure Diagnostic that tells you exactly what structural conditions are holding your company back. No consulting. No recommendations. Just structural clarity.
Begin the Diagnostic →We built the diagnostic instrument. Now we’re making it available to a select group of qualified advisors equipped to deliver structural clarity to their clients.
Learn about the Partner Program →What used to require weeks of on-site analysis is now delivered in writing in 48 hours. The framework is the same. The delivery is faster. The clarity is enhanced.
David G. Kinney developed the Critical Factors Management System across three decades of direct work inside companies from startup to $100M — turnaround, growth, and exit. The CFMS encodes that pattern recognition into a systematic, repeatable diagnostic process.
David built the system. The system delivers his knowledge consistently, at scale, without requiring his presence in every engagement.
13 questions. 15 minutes. A written report in 48 hours. $1,500.
Diagnosis first. Always. →