Privacy Policy

Last updated: April 2026

Kinney Group LLC (“we,” “us,” or “our”) operates criticalfactors.io. This Privacy Policy explains what information we collect, how we use it, and your rights with respect to that information.

Information We Collect

When you submit an inquiry through this site, we collect your name, company name, and email address. We collect only what is necessary to respond to your inquiry and communicate with you about relevant services.

When you purchase a product or service through Stripe, payment information is collected and processed directly by Stripe. We do not store your credit card or payment details on our systems.

When you complete a Structural Exposure Diagnostic intake questionnaire, your responses are collected and used solely to produce your diagnostic report. Intake responses are treated as confidential and are not shared with third parties except as required to deliver the service and, where authorized by you, with your referring partner advisor.

How We Use Your Information

We use your contact information to respond to inquiries, deliver diagnostic reports and other purchased services, and communicate with you about the Critical Factors Management System and related offerings. We do not sell, rent, or share your information with third parties for their marketing purposes.

Partner Program

If you engage with the Structural Exposure Diagnostic through a partner advisor, your intake responses and diagnostic findings may be shared with that advisor upon your explicit authorization. This authorization is obtained through a checkbox on the intake form: “I authorize sharing results with [Partner Name].” If you do not authorize sharing, your findings are delivered to you only.

Cookies and Analytics

This site may use cookies and analytics tools to understand how visitors interact with our pages. This information is used in aggregate form to improve the site and is not linked to individual identities.

Data Security

We take reasonable steps to protect the information you provide. Our platform maintains its own security standards. Payment processing is handled by Stripe, which is PCI-DSS compliant.

Your Rights

You may request access to, correction of, or deletion of any personal information we hold about you. To make such a request, contact us at david@thekinneygroup.com.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of the site following any changes constitutes acceptance of the revised policy.

Contact

Kinney Group LLC  ·  Marina del Rey, CA  ·  david@thekinneygroup.com